Hi there! Thank you so much for visiting my website and supporting my small business—it truly means the world to me.

I’m Ali, the founder of this shop, which started in 2022 as a women’s clothing boutique. Back then, I was hustling at pop-up markets around town, braving rain, sleet, or snow to share my collection. Things took an exciting turn when I posted some of my items in a Facebook group and began receiving messages from people around the world asking me to ship to them. That unexpected demand helped me build the website you’re visiting today!

In 2023, everything changed when I posted a TikTok featuring some of my bookish items—it went viral with 1.2 million views! Since then, it’s been a whirlwind, and I’ve been busy ever since.

Even with all the buzz, this shop is still a cozy, small-scale operation. I run it solo, right out of the spare room in my home.

A little about me: I’m a lover of books, baking, and weekend markets. My favorite simple pleasures include fuzzy socks, gooey brownies, and an ice-cold Coca-Cola (#SouthernRaised).

Thank you for stopping by! I can’t wait to send a little piece of my shop your way.